APPLE
visual design
ui/ux
corporate politicking
a small team of six visual designers and myself, our challenge was to convey this sentiment with a vibrant and youthful energy across the campaign — all without deviating from the apple brand too heavily.
our solution was to channel this through a bright color blocking system, clever copywriting, and narrative illustrations. together, they weaved a seamless tapestry that both informed and delighted visitors.