VOLKSWAGEN
illustration
social media design
plausible deniability
this year-long campaign was centered around a simple premise: vw cars are fun to drive in. the concept i developed employed this notion through a series of compositions that personified a wide range of the vw roster.
whether sunbathing on the beach or huddled around a forest campfire, these illustrations not only demonstrated the whimsical nature of the vw brand, but highlighted the utility and versatility these vehicles can provide no matter what kind of activity.