WASHINGTON LEADERSHIP ACADEMY
visual identity / branding
doing it for the kids
wla provides an education platform that prepares their high-school-aged learners with the skills and foundations necessary for a successful career in tech and other adjacent industries, as well as providing them with the attributes needed to become future beacons of their respective communities.
transparency and dynamic thinking lie at the heart of wla’s platform, which directly informed the logo and visual identity system. the crest is a nod to their integrity and values as a solid educational institution, while the dimensional structure alludes to a multifaceted approach to fostering knowledge and a diversity of perspectives. the open gap at the center of the logo functions as a conduit for their emphasis on providing open-source curriculums and cultivating a space that is welcoming to all.
the color palette and pattern system was designed to feel familiar yet ambitious, like the very nature of the institution. these elements manifest together on the site — its code also open-source — in a manner that is clean, modern, and highly accessible.